how to start an seo business Options
The Best Way To Begin A SEO Company - Learn How To Begin A SEO Business|}
It is nearly 14 years since I formally began my search engine optimization business. I could honestly say it is one of the best things I've ever attempted to do in life. It's also one of the most painful, stressful and frustrating things things that has happened to me personally. So here is the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Ready to Engage
Stories, case studies, experiences, consequences -- those would be the stuffs of the future. There are tons of theories, tons of how-to heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Outside of a sales perspective, story-telling in your circle of friends can create a enormous influence in rippling out your company to other people. My initial huge client (which is still my client to date) came from a brief conversation when driving the train on my way for my then day occupation. I bumped into one of my college-mates there. We weren't really close. I advised him that I had been in SEO and shared its own value and exactly what it did for my own site. He explained that he'd consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you wish to get paid per hour. While it may be true that what you understand is well worth every penny to everything you are charging, totally free consultations build trust. More often than not, it has let me get the entire organization.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they need to learn about other elements of online marketing. You can leverage on giving them what they need to understand rather than telling them vague generalities about the industry.
I have a client today that signed up because of their main product's SEO and signed up with the following search engine optimization firm because of their new product's SEO. They wanted to see who is the greater SEO services provider. While I'm easily 60 percent more costly in my monthly retainer than another search engine optimization firm, I gave out free consultations to the operator.
"Call me anytime in case you want anything -- except for money." , I said. And he did. He telephoned up to wake up me often times (I sleep and wake up late while he is an early bird). However, it was all worth it.
The whole company is currently given to us and we're simply waiting for the purchase of another (much cheaper) SEO firm to perish. I do not know if they're doing a great job or not. What I do know is that I gave out free, anytime appointment -and it worked!
It is one of my trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to understand that SEO particularly here in the Philippines is still known as 'new' by many firms. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' and also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in one month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton can afford to charge that much because they're all for quality and exclusivity. I want to be a business like this. That's 1 reason why people give customer exclusivity because of their niche/industry. And we also charge premium for this.
Businesses can butt-heads on lowering costs. It may be the weapon of choice for many SEO firms. The clients win and the search engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. That manner, pricing is both secondary and I'm pleased with the few really great customers I have.
Think like Louis Vuitton. Win.
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I look forward to talking with you and help you get started making money in the next 30 days.